Advertise Your Ass

ASSVERTISING: The practice of wearing pants with a company’s name, logo, mission statement, or other agenda strategically sewn across your rear end. May cause frequent stares of admiration, disbelief, and disgust.

I think it’s safe to say that Juicy Couture started this phenomenon, creating booty billboards everywhere from Los Angeles to Miami and Malaysia…and the assvertising phenomenon just grew from there. First bums were Juicy, then they were Delicious, Bootylicious, and eventually evolved into PINK, Princess, Go Michigan!, you name it. Clearly, they’re meant to be looked at, right? I mean, can men really be blamed for gawking when you’ve got the word “Juicy” scrawled across your backside? And do we care if they do look? When you buy a pair of these pants, aren’t you entering into an unspoken contract that permits all living, breathing males with 20/20 vision to stare at your derriere? Why else would you be wearing them?

What do you guys think about letting your tush serve as a free billboard? Is assvertising a cute concept, or totally uncool? Do you own any assvertisements? Where do you wear them? Do you get stares? And do you mind?